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Creating an Immunization Niche in the Community Pharmacy: A Business Guide

Creating an Immunization Niche in the Community Pharmacy: A Business Guide

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Release Date: August 1, 2008
Expiration Date: August 1, 2011

NCPA is a leader in educating community pharmacists on how to develop patient care niches focused on disease management and wellness. This program will provide participants with four modules and a pharmacist tool kit totaling 8 ACPE continuing education contact hours (0.8 CEUs) in pharmacy education. For a complete listing of NCPA educational programs, refer to www.ncpanet.org.

Program Overview:

Every year in the United States between 5%-20% of the population contracts influenza, leading to 36,000 deaths. In 2004, it was estimated that the cost to the United States economy of influenza alone was $20 billion. The most distressing fact, however, is that most of these problems can be avoided. Influenza is a vaccine preventable disease that is easily administered in the community setting. And influenza is not the only disease that can be avoided by immunization. Pneumonia, shingles and human papillomavirus are just a few of the diseases that can be prevented by community administered vaccination.

As the most accessible health care professional in virtually every community in the United States, the community pharmacist is the ideally positioned to address this public health need by offering adult vaccinations and immunizations in the pharmacy and other community settings. Through a variety of practice designs, including participation with a visiting nurse, in-store clinics for vaccination/immunization or collaborative practice agreements, the community pharmacist combines accessibility with an in-depth knowledge of patients, their health care and the local community. A small, but growing number of community pharmacies have established successful niches in immunization, creating a template of preparation, marketing, operation and follow-up. This education program will give the community pharmacist a set of take-home tools to launch a successful immunization and vaccination niche.

Target Audience: Pharmacists and pharmacy technicians

Pharmacist Professional Competencies:

At the conclusion of this program, participants should be able to:

  • Discuss various vaccine preventable diseases and their impact on the community
  • List and describe five reasons why the community pharmacist can improve vaccination resources in their community
  • Describe three methods for incorporating immunization outreach in the community pharmacy
  • Discuss how to research vaccine administration requirements in your state
  • List the various vaccination populations and their required vaccines
  • Outline a step-by-step program for becoming involved in improving immunization awareness and advancing the overall immunization rate in their community
  • Discuss business and professional growth opportunities provided by offering an immunization program in their practice setting
  • Identify and describe payers for vaccination services
  • Complete Medicare Form 855B to bill Medicare
  • Discuss forms, codes and documentation for billing Medicare and other payers
  • Outline legal considerations and common causes of litigation
  • Describe an example of in-store vaccine protocols
  • Discuss storage requirements, storage monitoring, equipment and training needs for the immunization niche
  • Discuss the components of an effective marketing program for a pharmacy based vaccination niche
  • Explain the role of patient outreach in immunization marketing efforts
  • Outline an effective marketing timeline for a pharmacy based immunization program
  • Discuss the vehicles for various marketing targets for a community based immunization niche
  • Discuss the set up of the administration area for a vaccine practice
  • List and discuss proper questions to have vaccination patients complete prior to receiving a vaccination
  • Discuss counseling and storage tips for 3 commonly given vaccinations
  • Review appropriate pharmacy procedure following patient vaccination

Technician Professional Competencies:

At the conclusion of this program, participants should be able to:

  • Discuss various vaccine preventable diseases and their impact on the community
  • List and describe five reasons why the community pharmacy can improve vaccination resources in their community
  • Describe the technician's role in incorporating immunization outreach in the community pharmacy
  • List the various vaccination populations and their required vaccines
  • Discuss business and professional growth opportunities provided by offering an immunizations
  • Discuss forms, codes and documentation for billing Medicare and other payers
  • Outline legal considerations and common causes of litigation
  • Describe an example of in-store vaccine protocols
  • Discuss storage requirements, storage monitoring, equipment and training needs for the immunization niche
  • Discuss the components of an effective marketing program for a pharmacy based vaccination niche
  • Explain the role of patient outreach in immunization marketing efforts
  • Outline an effective marketing timeline for a pharmacy based immunization program
  • Discuss the set up of the administration area for a vaccine practice
  • List and discuss proper questions to have vaccination patients complete prior to receiving a vaccination
  • Review appropriate pharmacy procedure following patient vaccination



Accreditation:


The National Community Pharmacists Association (NCPA) is accredited by the Accreditation Council for Pharmacy Education (ACPE) as an approved provider of general pharmacy education and certificate programs. This online home study program consists of 8.0 contact hours (0.8 CEUs) of continuing education (CE) credit. This program is no longer valid after July 20, 2011. This education program is a publication of NCPA.

Program Title ACPE
Universal Program Number
Module 1: Overview of the Immunization Niche 207-000-08-049-H04-P
207-000-08-049-H04-T (1.5 hours)
Module 2: Reimbursement and Practice Tools 207-000-08-050-H04-P
207-000-08-050-H04-T (3.0 hours)
Module 3: Marketing Your Immunization Practice Niche
207-000-08-051-H04-P
207-000-08-051-H04-T (2.0 hours)
Module 4: Communication and Counseling - The Patient's Immunization Experience 207-000-08-052-H04-P
207-000-08-052-H04-T(1.5 hours)

Acknowledgements:

Faculty

Jonathan G. Marquess, Pharm.D., CDE, CDM (Click name to view full bio)
President
The Institute for Wellness and Education
Woodstock, Georgia

Editorial Staff

Stacey Swartz, PharmD

Barbara Hayward

Instructions:

To receive continuing education credit you must review the full content of each module and successfully complete the post-test following each module. This program contains four modules and four post-tests. You must receive a grade of 70% or higher to pass each post-test. Your statement of credit will be issued electronically and immediately upon successful completion of each post-test and submission of the evaluation. A Certificate of Achievement will also be issued electronically immediately upon successful completion of all post-tests.

Activity Fee: There is no fee associated with this activity.

Commercial Support Statement: This professional education program is supported through an educational program grant from Merck & Co., Inc.

Disclosure Declaration:

It is the policy of the National Community Pharmacists Association (NCPA) to ensure independence, balance, objectivity, scientific rigor, and integrity in all of their continuing education activities.

The author, sponsor, and publisher of this continuing education activity have made all reasonable efforts to ensure that information contained herein is accurate in accordance with the latest available scientific knowledge at the time of accreditation of this continuing education program. Information regarding drugs (e.g., their administration, dosages, contraindications, adverse reactions, interactions, special warnings, precautions) and drug delivery systems are subject to change, however, and the reader is advised to check the manufacturer's package insert for information concerning recommended dosage and potential problems or cautions prior to dispensing or administering the drug or using the drug delivery systems.

Approval of credit for this continuing education activity does not imply endorsement by NCPA of any product or manufacturer identified.

Any medications or treatment methods suggested in this CE activity should not be used by the practitioner without evaluation of their patient's condition(s) and possible contraindication(s) or danger(s) of use of any specific medication.

Faculty Disclosure:

Jonathan Marquess discloses that has no relevant financial relationship with the program sponsor

Faculty Bio:

Jonathan G. Marquess, PharmD, CDE, CDM, is the President of the Institute for Wellness and Education, a Disease Management Company. He is the owner and diabetes educator in two ADA-recognized Diabetes Education Centers in Atlanta. In addition, Dr. Marquess and his pharmacist wife, Pam, are the owners of four community pharmacies in the metro Atlanta area. Before assuming his current position, Dr. Marquess was a Clinical Assistant Professor of Pharmacy Practice at Mercer University School of Pharmacy in Atlanta.

Dr. Marquess earned his Doctor of Pharmacy degree from Mercer University, Southern School of Pharmacy in Atlanta, Georgia. He has also completed the International Health Care Course sponsored by the Royal Danish School of Pharmacy in Copenhagen, Denmark, and APhA's Community Pharmacy Management Program. Dr. Marquess is a Certified Diabetes Educator (CDE) and Certified Disease Manager (CDM) in Diabetes.

Dr. Marquess serves as a national faculty for Diabetes, Immunization, and OTC Self-Care Certificate Training Programs. In addition he is Chairman of the Georgia Adult Immunization Coalition. Dr. Marquess has given numerous presentations on pharmaceutical care.

Throughout his career, Dr. Marquess has been actively involved in local, state, and national professional organizations. He is the immediate Past Chairman of the Georgia Pharmacy Association (GPhA) Board of Directors for the GPhA. He is a Past President of GPhA. In addition, he has served as the Chairman of the APhA New Practitioner Advisory Committee and received the Distinguished Young Pharmacists Award from the Georgia Pharmacy Association in 1997. Dr. Marquess is a member of Phi Lambda Sigma and Phi Beta Delta.


Software Requirements:

PC
Windows 2000 or above
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Internet Explorer 5.5 or Firefox
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MAC
Mac OS 10.2.8
Flash Player Plugin 7.0.1 Check my Flash Version
Safari
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